POINT OF SALE DESIGN
In-store display and point-of-sale (POS) marketing are important tools in a modern marketer’s toolkit because they provide the opportunity to showcase products or services directly to potential customers at the point of purchase.
POS has a unique ability to attract the attention of potential customers. A well-designed display can highlight a new product or promotion, making it stand out to shoppers who might not have otherwise noticed it.
Here are some reasons why POS should be an indispensable part of your marketing mix:
Increasing product visibility
POS materials can help your product stand out from the crowd and increase visibility. When customers see a product displayed prominently, they are more likely to notice it and consider purchasing it.
Improving brand awareness
POS can also help enhance brand awareness by boldly reminding customers of your brand’s logo colour scheme. This helps shoppers associate a given product with your brand, even in cases where your brnad might be new to them.
Influencing purchase decisions
POS has a unique power to influence purchase decisions because it is designed to provide information about the product, while highlighting its benefits and even creating a sense of excitement around the purchase.
Providing a tactile experience
POS provides a tactile experience that online shopping cannot. Customers can touch, feel and interact with your product, which can help them make a decision about whether or not to purchase it.
POS is undoubtedly an important way for advertisers to differentiate themselves from the competition where it matters – at the point of purchase. And by placing these marketing materials in strategic locations, such as near the checkout or in high-traffic areas, businesses can increase the chance of a purchase taking place.
By investing in Hercules’ POS expertise, advertisers are improving their chances of capturing the attention of potential customers and winning their hearts and wallets.