CONTENT ADAPTATION
Content adaptation is our method of modifying or adapting existing content for use in different languages, cultures, or formats and is an important tool for reaching and engaging global audiences.
Our process encompasses a wide range of activities, including translation, cultural adaptation, and testing to ensure that materials are effective and resonant with local audiences. It can also involve the creation of entirely new content specifically for local markets.
Content adaptation also applies to the repurposing of content for different formats and platforms. For example you may need to adapt a TVC for use in a variety of social media channels, or create a version for viewing exclusively on TikTok.
By investing in Hercules’ content adaptation solutions, businesses can ensure that their marketing materials are effective and resonant with global audiences and can help to build brand awareness and reputation in new markets.