CONTENT LOCALIZATION
Content localization is a complex process that requires a deep understanding of the target language and culture, as well as the ability to adapt and modify content in a way that is both accurate and effective. It is often done in collaboration with professional translators and local in-market experts to ensure the highest level of quality and cultural appropriateness.
Cultural differences and language barriers can present challenges for companies looking to expand their reach.
To overcome these challenges, Hercules has adopted a number of content adaptation strategies to tailor creative assets to specific languages and cultures. This includes transcreation of written materials, as well as the creation of audio and visual content that is culturally relevant and appealing to local audiences.
See our 3C Multicultural Check, and our Language Management Section.
Hercules works with over 300 in-market copywriters in more than 30 countries to ensure culturally relevant, impactful localization.
By investing in Hercules’ content localization, businesses can ensure that their marketing materials are effective and resonant with global audiences and can help to build brand awareness and reputation in new markets.