HERCULES RAMPS UP GLOBAL SPREAD FOR BEL GROUP.

Bel Group is a major player in the healthy fruit and dairy single-serving portion snacking, currently present in 120+ markets worldwide. Its portfolio includes several iconic brands, such as Babybel, The Laughing Cow, Leerdamer, and Kiri. Bel wants to promote healthier, responsible and accessible food for all consumers worldwide, by offering them a range of healthy snacks and meal solutions.

Bel was looking to significantly ramp up the number of global campaigns for its many global brands and was on the hunt for a partner who could help them achieve efficiencies across multiple markets, channels and languages. 

Already a trusted partner in Central and Eastern Europe, Hercules, with its successful track record with leading FMCG advertisers, was uniquely positioned to help Bel transform its ecosystem from multiple local agencies to a single multicultural hub.

Hercules will work closely with all Bel teams to ensure a seamless delivery from creative masters to local adaptations, driving brand stewardship across 50+ countries. 

Managing globally, delivering locally. The Hercules way.