ADOBE PARTNERSHIP: SUPERCHARGING CONTENT PRODUCTION.
Havas and Adobe have announced an expanded partnership that will transform and supercharge the Agency’s end-to-end workflow, paving the way for a smarter, more effective and more responsible content creation supply chain. The partnership will enable Havas agencies to adopt GenStudio leveraging Adobe’s Generative AI ecosystem to deliver unparalleled communication and customer experiences.
Integrating Adobe’s breakthrough enterprise content supply chain solution that brings together best-in-class applications across Adobe Creative Cloud, Express and Experience Cloud, will enable Hercules to accelerate the process from ideation to delivery, and generate content that is designed to be safe for commercial use, thanks to Adobe Firefly, Adobe’s family of creative generative AI models.
This partnership reaffirms our commitment to driving transformative change in the content production field, and enables us to harness the latest technologies, combining the strength of Adobe’s cutting-edge software with the deep well of Havas’ brand expertise to create a ‘meaningful AI’ that not only meets but exceeds the expectations of our clients.
“In today’s rapidly evolving digital world, where the boundaries between creativity, technology and communication are constantly shifting, it is imperative to be at the forefront of innovation.”
Yannick Bolloré, chairman and global chief executive officer at Havas and chairman at Vivendi.
We are all excited to shape the future of content creation together with Adobe as we develop innovative solutions and embed generative AI into our content supply chain.
Supercharging content production. The Hercules way.